AV&C teamed with Hush, Mother, Zaha Hadid Architects and Related Companies to design and create an innovative experience showcasing Zaha Hadid’s entry to New York City – a signature residential project at 520 West 28th Street.
Visitors to the by-appointment sales and marketing gallery are enveloped in a physical environment that draws deeply on Hadid’s aesthetic and which forms a complex canvas upon which a series of media experiences unfolds.
Immersive curved projections, a responsive architectural model and a interactive glass table combine with choreographed sound design and lighting transitions, and are controlled by a sophisticated agent interface to seamlessly inform and inspire potential buyers.
AV&C designed and implemented all technology and software aspects of the gallery, under the creative leadership of Hush.
